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Growth Hacking: A Short Guide
By Ambar Aneja
The first thing that comes to mind when one hears the term growth hacking is marketing. However, a growth hacker is not a marketer. In fact, a growth hacker is a person who's true goal is actually vested in their name, growth.There is a stark difference in approach between a traditional marketer and a growth hacker. This short guide will equip you with the basics of growth hacking and it's relevance in today's world.
Traditional marketers are skilled at understanding traditional products. However, with the internet revolution, we are increasingly seeing a new class of software products. The biggest difference between physical products and software products is the ability of the software to spread itself. A hosting service will be able to give you a few extra hours of cloud computing if you get a friend to sign up. But a chair can't do that. In order to understand growth hacking, it is important to understand the inherent latent potential of software products to spread themselves.
There are a few myths associated with growth hacking, let me debunk some myths:
You DON'T have to be a programmer to be a growth hacker:
However, in most cases, you would require someone with coding expertise. A required skill is having an analytical mind to break down the problems and find innovative solutions to them.
You DON'T have to be unethical to be a growth hacker:
One of the main reasons for this is the negative connotations associated with the word 'hacking'. Hacking has traditionally been considered a malicious activity that requires sound technical knowledge. However, most growth hackers operate in the grey area in which they are not breaking any laws but certainly sidestepping some traditional rules.
You CAN still be a growth hacker if you have a traditional marketing background:
Most people assume that traditional marketers can't be growth hackers. However, it is important to realize that at the end of the day, a growth hacker is a marketer who has just concentrated their focus on only one thing, growth.
Software products have potential for incredible scalability. The point of growth hacking is to come up with innovative solutions to aid product growth by building or developing on already existing and inexpensive tools to drive reach and discoverability.
A good growth hacker doesn't throw money at problems. A good growth hacker throws his brain into motion and finds a way.
By Ambar Aneja
The first thing that comes to mind when one hears the term growth hacking is marketing. However, a growth hacker is not a marketer. In fact, a growth hacker is a person who's true goal is actually vested in their name, growth.There is a stark difference in approach between a traditional marketer and a growth hacker. This short guide will equip you with the basics of growth hacking and it's relevance in today's world.
Traditional marketers are skilled at understanding traditional products. However, with the internet revolution, we are increasingly seeing a new class of software products. The biggest difference between physical products and software products is the ability of the software to spread itself. A hosting service will be able to give you a few extra hours of cloud computing if you get a friend to sign up. But a chair can't do that. In order to understand growth hacking, it is important to understand the inherent latent potential of software products to spread themselves.
There are a few myths associated with growth hacking, let me debunk some myths:
You DON'T have to be a programmer to be a growth hacker:
However, in most cases, you would require someone with coding expertise. A required skill is having an analytical mind to break down the problems and find innovative solutions to them.
You DON'T have to be unethical to be a growth hacker:
One of the main reasons for this is the negative connotations associated with the word 'hacking'. Hacking has traditionally been considered a malicious activity that requires sound technical knowledge. However, most growth hackers operate in the grey area in which they are not breaking any laws but certainly sidestepping some traditional rules.
You CAN still be a growth hacker if you have a traditional marketing background:
Most people assume that traditional marketers can't be growth hackers. However, it is important to realize that at the end of the day, a growth hacker is a marketer who has just concentrated their focus on only one thing, growth.
Software products have potential for incredible scalability. The point of growth hacking is to come up with innovative solutions to aid product growth by building or developing on already existing and inexpensive tools to drive reach and discoverability.
A good growth hacker doesn't throw money at problems. A good growth hacker throws his brain into motion and finds a way.
hello Ambar! this is the first time I hear growh hacking so I just googled it and find it is a really interesting job. It seems like growth hacking combines marketing and data science together to solve real world problems. Thanks for sharing!
ReplyDeleteSeems like a innovative way to gain the appropriate exposure most efficiently. I think it is always awesome to be on the forefront of innovative processes or ideas and become an expert at utilizing these ideas to reach your maximum level of success.
ReplyDeleteI didn't know at all what growth hacking was, but from your post it looks like a very interesting and useful activity. I like that it is related with your company, the fact of you being informed on what you do really shows how passionate you are about your company. Which has a very nice background goal.
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