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Growth Hacking: A Short Guide By Ambar Aneja The first thing that comes to mind when one hears the term growth hacking is marketing. However, a growth hacker is not a marketer. In fact, a growth hacker is a person who's true goal is actually vested in their name, growth. There is a stark difference in approach between a traditional marketer and a growth hacker. This short guide will equip you with the basics of growth hacking and it's relevance in today's world. Traditional marketers are skilled at understanding traditional products. However, with the internet revolution, we are increasingly seeing a new class of software products. The biggest difference between physical products and software products is the ability of the software to spread itself. A hosting service will be able to give you a few extra hours of cloud computing if you get a friend to sign up. But a chair can't do that. In order to understand growth hacking, it is important to understand the inheren...